The Jews are known for their intuitive genius in getting out of a pickle. With their long history of persecution, they've developed a knack for escaping seemingly hopeless predicaments: when your back is against the wall, you learn to think fast. Centuries of reasoning and interpreting the Holy Scriptures have also contributed to the Jews' skill in solving the most puzzling problems. This astute way of thinking is known in Yiddish as yiddishe kop, literally "Jewish head."
Through Jewish humor, folklore, and tales of the great rabbis, Rabbi Nilton Bonder presents the basic principles of this creative approach to thinking, which sees beyond appearances to the hidden truth of any problem. Once these are mastered, they may in turn be applied to many "impossible" situations that arise in business and in life.
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